Seven Dials, Covent Garden, London’s Most Original Shopping / Lifestyle Destination

‘The dial monument at the center of ‘Seven Dials’, Covent Garden is the main focal point of the area, each street leading off the round about hosts a different personality with a fantastic variety of brands on offer.

Packed with independent boutiques, international fashion labels, heritage brands, beauty salons, men’s grooming specialists, traditional pubs, cool cocktail bars, cafés, restaurants, theatres and smart hotels; historic Seven Dials is modern London’s original shopping and lifestyle destination.

Surrounded by four key tube stations, Leister Square, Covent Garden, Piccadilly Circus and Tottenham Court road, Seven Dials is easily accessible from each.

It creates a staycation destination enabling guests to spend a whole day in the area without having the need to leave. From delicious breakfast options to late night quirky cocktails.

Offering over twenty different types of cuisines from Indian, Portuguese and Japanese. Recently adding newbies to the area such as; Chick ‘n’ Sours, Balans Soho Society, Talli Joe, Cure & Cut and POD.

This really highlights that the food and beverage hot spots are crafting Seven Dials into an increasingly desirable destination to shop, explore, drink and dine in London.

Seven Dials’ gastronomic scene continues to thrive with exciting new dining concepts from the likes of The Barbary from the creatves behind Palomar, Tredwell’s, (Marcus Wareings latest venture); Native, a new addition to the area celebrating the country’s best game and rare breed meat, VICO, an authentic Italian eatery serving dishes inspired by South-Central Italy; Polpo at Ape & Bird, the first pub concept from Russell Norman and Richard Beatty and artisan pizzeria Homeslice, specialising in 20-inch wood – red pizzas with prosecco on tap
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Seven Dials’ fashion selection caters to the discerning shopper. With a wide selection of international premium women’s fashion brands including Club Monaco, LOFT Design By…, Orla Kiely and newest technical wear opening Kit & Ace as well as independent stand-alone stores such as Laura Lee Jewellery, Coco de Mer and Larsson & Jennings. For menswear, brands exclusive to the area include premium French lifestyle brand RON DORFF, Cambridge Satchel Men’s, Natural Selection, surf wear brand Finnisterre and contemporary cool Farah.

Seven Dials also provides the best in premium beauty and grooming. Luxury beauty brand, Fresh from the US and Caudalie from France opened bou ques on Monmouth Street joining New York designer fragrance brand Le Labo and Kiehl’s.

Iconic London lifestyle brands on Monmouth Street can also be found including Miller Harris for unique fragrances and Murdock London for tradi onal barbershop experiences and grooming.

Foodies make the pilgrimage to Neal’s Yard Dairy for the best of British cheese, Timber- yard for award-winning fresh coffee, and Hotel Chocolat School of Chocolate for a taste of the bespoke ‘cacao cuisine’ menu.

All day dining can be enjoyed in newly opened Balan’s Soho Society and just next door charcuterie specialists Cure & Cut for quality Italian meats and cheeses. With over 50 restaurants, café’s and bars to choose from, Seven Dials really is spoilt for choice.

In the midst of a fitness revolution taking the capital by storm, Another Space, Seven Dials’ very own bou que gym, is dedicated to providing Londoners with an inspiring, chic and modern space to train.

This new and original bou que o ers an ex- pertly curated assortment of group classes – Cycle, Yoga and HIIT, all to upli ing music. Joining a plethora of tness and lifestyle brands in Seven Dials including B1866 and Le Coq Spor f for all your cycling needs, Walk in Backrub and Neal’s Yard Remedies making Seven Dials the ideal des na on to take your body and mind somewhere new.

The area is also a must-visit for culture and entertainment, with internationally acclaimed theatre Donmar Warehouse, Grade II listed Cambridge Theatre now showing Ma lda and St Martins Theatre playing an important part in London’s theatre legacy.

Stay the night in one of the premium 5* hotels in Seven Dials such as Covent Garden Hotel and Radisson Blu Edwardian Mercer Street Hotel for a chic weekend away and explore the streets of Seven Dials at your leisure.

Enlightening the area several mes a year, Seven Dials host numerous events a year including a fashion focus shop-ping event called #StyleSaturday, a free cultural festival, Spotlight, Christmas shopping and light switch on event plus many more’’.

These involve complete road closures, entertainment, interactive activity and in store discounts and promotions.

Head to sevendials.co.uk for more information and follow us @7dialsLondon